tollara.ai

Secure, Market and Monetize your APIs and AI Products —on one platform

Launch subscriptions, metered usage and prepaid credits for APIs, AI Agents, LLMs and MCP servers, all out of the box. Sell your services in our marketplace, collect revenue and monitor usage.

Marketplace

Why Tollara

The platform for selling APIs, AI services, LLMs, and MCP

Tollara gives you the capabilities that usually become separate projects: a marketplace listing, customer checkout, service keys, security checks, usage metering, analytics, billing, payouts, and post-sale analytics and observability.

  • Create a listing and get paid

    Create a customisable service profile, list publicly or share directly with customers, then control access, track usage, and collect payouts.

  • Subscriptions, metering, and credits

    Offer subscriptions, pay-as-you-go pricing, usage tiers, or prepaid credits without building complex Stripe integrations yourself.

  • Charge for the value you deliver

    Bill in units that fit your service: API calls, time elapsed, tokens or bytes used. Measure automatically through the gateway or report usage from your backend using Tollara SDK.

  • Handle quick calls and long jobs

    Support normal API calls, live streamed responses, and background/async jobs that finish later. Usage can be recorded when the work is actually complete.

  • Use our gateway or your own servers

    Route calls through Tollara for automatic access checks and usage tracking, or keep traffic on your infrastructure and securely report usage back.

  • Protect customers and your backend

    Let subscribers set their own spending caps, check estimated usage before costly work starts, and stop abusive traffic before it reaches your service with rate limits and high-throughput metering.

  • Run launches, trials, and promotions

    Create clear offers, free trials, coupons, and promotion codes. Use developer dashboards to see usage, traffic, subscribers, and revenue trends.

  • Support subscribers after checkout

    Message subscribers, handle refund requests, share product lifecycle updates such as service retirement notices, and see who used what so you can manage the relationship, not just the payment.

  • Integrate without heavy lifting

    Use normal HTTP calls for simple cases, Tollara SDKs for advanced flows, OpenAPI import for endpoint setup, branded API URLs, and guides for automation tools like n8n and OpenClaw.

Want the full picture? Read the docs — concepts, APIs, SDKs, and integrations.

How teams use Tollara

Package your service the way buyers expect

Sell subscriptions, usage-based plans, prepaid credits, and trials, then track what happens once real subscribers start using them.

Service profile: hero, narrative, plan tiles, trials and coupon-driven checkout

Marketplace presence without building a storefront

  • Flexible pricing — charge in the way your service creates value. An assistant-style AI agent can charge by time, an LLM endpoint by tokens, and a standard API by request.
  • Plans buyers understand — sell recurring access, usage tiers, or wallet-style credits with clear checkout copy and familiar payment flows.
  • Trials and campaigns — offer time-boxed trials, launch discounts, partnership codes, or seasonal promotions that buyers can apply at checkout.
  • Branded API URLs — give subscribers an invoke URL that reads like your product instead of a generic marketplace path.
  • Gateway or direct traffic — let Tollara check access and record usage on each request, or keep users on your own infrastructure and securely report usage from your backend.
  • Faster setup — optionally import endpoints from your OpenAPI spec, use Tollara SDKs for long-running work, and follow recipes for automation tools such as n8n and OpenClaw.
  • Customisable service profiles and product cards — build a polished page for your service, then list it publicly on the marketplace or share it directly with customers.

Usage, traffic, and economics you can act on

  • Seller analytics — see which products, endpoints, and subscribers drive usage and revenue, so you know what is working and where to improve.
  • Subscriber budgets — subscriber-set spending caps and pre-flight checks help buyers avoid surprise bills and help you avoid wasting compute on work that cannot be paid for.
  • Per-request APIs — bill successful API calls and break usage down by route and buyer when traffic changes.
  • LLM and token workloads — bill on input/output tokens counted by Tollara or reported by your service, so heavy prompts can cost more than one-line completions.
  • Streaming and time-based work — support text/event-stream style runs and charge for duration when the value is time spent working, not a single JSON response.
  • Async and batch jobs — record final usage when a job finishes, so invoices reflect completed work rather than only the initial 202 Accepted.
Usage analytics: charts for requests, tokens, time-on-stream, and earnings over time

Frequently asked questions

Answers for teams building and selling on Tollara, and for people using services on the marketplace.

For teams turning APIs, AI services, LLMs, and MCP servers into paid products.

Do all API calls have to go through Tollara?
No. Subscribers can call the Tollara gateway so access checks and usage tracking happen automatically, or they can call your own backend directly while your service securely reports usage back to Tollara.
What pricing models can I offer?
You can sell recurring subscriptions, usage-based plans, volume tiers, and prepaid credits. Tollara connects those plans to a payment provider, so you configure pricing instead of building a billing engine or complex Stripe integrations.
How do you meter streaming, LLMs, or long-running jobs?
You choose what counts as usage: number of requests or time, tokens or bytes used. Tollara can track this through the gateway, or your service can report final usage when a stream or background job finishes.
Do subscribers need to use the Tollara SDK?
Usually no. Simple services can be called with a normal HTTPS request and a service key. Tollara SDKs help with async jobs, streaming, validation, and usage reporting.
What can I list on the marketplace?
You can list APIs, AI agents, LLM-backed services, MCP servers, and automation-friendly services. Each listing can include pricing, checkout, service keys, and usage tracking.
Can I market my service without building my own frontend?
Yes. For example, an AI agent vendor can use a customisable service profile and product cards to explain what the agent does, show pricing, and let customers subscribe. That means they can focus on the agent functionality instead of building a marketing frontend with complex Stripe integrations (Tollara also handles security for the agent).
Can I expose my API on my own hostname?
Yes. You can give subscribers a branded API URL using your developer domain, such as https://acme.api.tollara.ai/orders/123, and use your OpenAPI spec to help configure endpoints correctly.
How does Tollara protect customers from surprise bills?
Subscribers can set spending caps for their own protection, and Tollara can check estimated usage before expensive work starts. That helps you avoid running costly jobs when the subscriber does not have enough budget available to pay for them.
What happens after a customer subscribes?
They get the credentials needed to use your service. You can see usage and revenue, message subscribers, handle refund requests, and send product lifecycle updates such as service retirement notices instead of tracking everything manually.
Where can I read the full technical contract?
Start with the docs for concepts, APIs, SDKs, and integration patterns, including gateway-routed and self-reported usage.